About me

Mithrionnow

A fitness-technology startup building an AI-assisted training and corrective-exercise product across mobile and web.

• I own end-to-end product design as the only designer, from research and concepts to high-fidelity UI and developer handoff.
• Designed onboarding, body audits, workouts, corrective exercises, progress tracking, subscriptions and referrals.
• Partner with the founders on product direction, priorities, brand identity, the website and investor materials.

Sotoon

B2B cloud infrastructure. I led end-to-end UX for more than four cloud products used by developers and technical teams.

• Redesigned complex configuration flows and dashboards into guided, self-service experiences.
• Built an AI-queryable research repository used by more than seven product teams.
• Automated feedback collection from support tickets and in-product loops with n8n.
• Ran 50+ interviews and usability sessions and turned the evidence into product direction.
• Led UX workshops, design critiques, prototyping, validation and handoff.

Routetitan

B2B logistics SaaS.

• Set up the company’s first UX research practice: analytics, personas, behaviour tracking and competitive analysis.
• Turned findings into user flows and low-fidelity prototypes that helped prioritise the product.

Flightio

• Ran 40+ usability tests and interviews, and turned the evidence into wireframes and prototypes.
• Improved booking flows and navigation, contributing to +10% conversion and −10% bounce rate.
• Supported upselling, cross-selling, loyalty and personalisation work across teams.