Hi, I’m Saba.
A product designer in Amsterdam. Fashion catches my eye. A tricky product problem pulls me in. I love following the loose threads, trying out ideas, and watching something take shape that people can actually use. That’s the work that makes me feel alive.
hi!Some things I’ve worked on
Hi, I’m Saba.
Product designer in Amsterdam. This is my messy desk: case studies, side projects, notes and the places I’ve worked. Wander around.
psst 5 little stickers are hidden out there. Tap a ? to reveal one.hi!
Redesigning Mithrion’s fitness experience
Making cloud storage easier to understand
Making IAM safer and more usable
Improving the post-purchase travel experience
Building research into Flightio’s product practice
Routetitan trial conversion
Bynder product evaluation
Snapp for parents and young riders
Namava content discovery
View case studies as a list →
Financial applications
AI music creator
LLM finder
Second brain
Fashion app
Illustration learning
Smart home Product Designer · consumer fitness
Product Designer & UX Researcher · B2B cloud
UX Researcher · B2B logistics SaaS
UX Researcher · travel
Make sense of complexity
I start by listening: interviews, usability sessions and support tickets, until the messy parts make sense.
Turn evidence into direction
I connect what users say to what the business needs, so the team knows what to fix first and why.
Make decisions tangible
I prototype early and often, so we can test ideas with real people before engineering builds them.
Have a complex product problem? I’d love to hear about it.
[email protected]Drag with a finger or mouse to move around. Pinch on a phone, or use + and −, to zoom. Tap a project card to open it. The section names at the top jump to different areas. Tap a ? sticker to reveal a hidden note.
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